When people who are dealing with retirement living conditions enter a store, they may have a different experience than younger shoppers. Some convenience store executives are trying to approximate elderly shopping visits to improve access to aging customers.
Todd Vang had popcorn kernels in his shoes, dirty glasses and his thumbs taped to his palms as he tried to navigate one of the drug stores he oversees, reports the Wall Street Journal.
"I can't imagine how this would feel if the store were crowded," he commented.
It's part of a program designed to show company supervisors how difficult some layouts are for aging browsers, and to help them come up with new placements to improve the shopping experience for retirement living community residents, the news provider reports.
Making the store more easily navigable for seniors may benefit those who had previously relied on in-store assistance to make purchases and find products, according to the Connecticut Post. A local shoppers' assistance program for the elderly in Stratford ran out of funding, and elderly residents have said that they will continue to attempt to shop at local centers.