Older Britons who had been contemplating retirement living in seaside towns on the South coast like Worthing or Bournemouth are now looking elsewhere, some by choice and others by necessity.
The resort towns are close to saturation, and that has sent middle-class and less affluent pensioners to smaller waterside towns such as Newton Abbott and Barnstaple, reported the Daily Mail.
Others who have more funds to put towards retirement living properties have sought out places like Exeter and Norwich, areas that offer more historical flavor, scenic architecture and activities enjoyed by seniors, according to the newspaper.
Part of the reason for the shift is the growing number of older persons in Britain, with the demographic set to increase by 2.4 million by 2019, reported the Guardian.
"People want to spend more of their retirement in the country, in areas of attractive scenery," said Richard Webber, visiting professor of geography at University College London.
""And they are choosing to live a long way from London and other major population centres."