Older people who are looking to alter or maintain their appearance so their looks match their active lifestyle represent a growing segment for one cosmetic surgery firm in Britain who reports increases in both surgical procedures and other methods of looking younger.
Those over 60 are also considering non-surgical options such as dermal fillers, Botox and skin peels, says Transform Plastic Surgery, and the number of women in that age group who undergo such procedures at their facilities has doubled in the past two years.
"The number of procedures carried out is continuously rising; even during the credit crunch people still want to look good and are sill happy to spend money on their appearance," said Transform's Shami Thomas.
"People are now living longer than ever before and there are so many high profile older actresses that women want the same effects at home,"
Surgical procedures have also seen a steady uptick recently, including 31 percent more breast augmentations at Transform's centers from 2007 to 2008, and more than a third higher rate of face lifts over the same period.