Sunrise offers financial guide to seniors

A national retirement community company is offering a new informational guide to give the elderly and their families ideas on how to afford senior care in the current economy.

Sunrise Senior Living's guide, Affording Senior Living: The Financial Options, is available in the company's communities around the country, but only for a limited time.

The guide presents tips and financial products available in the current marketplace to assist families who may be struggling financially to give their senior the best possible care.

In the past, some families dipped into saving accounts or various investments to finance retirement living.

Sunrise offers financial guide to seniors However, the guide presents such alternative options as home equity loans and reverse mortgages, as well as veteran's benefits and Medicare.

"[W]e felt it was important to help seniors and their families understand that there are many options for financing the personalized care and services they need - as soon as they need it," Kurt Conway, senior vice president for sales & marketing at Sunrise, said.

Last year, Sunrise operated 448 communities in the U.S., Canada, Germany and the UK, with a combined capacity for approximately 55,000 residents.

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