All Seniors Care Goes Online with RetirementHomes.com

Toronto, Ontario (PRWEB) January 5, 2006 -- Mr. Evan Heltay, President and C.E.O. of Target Directories Corp., announced that All Seniors Care Living Centres (All Seniors Care), a specialist in luxury active living retirement residences, has entered into an agreement to market its facilities on Target Directories Corp.'s premier directory - RetirementHomes.com, the highest-trafficked retirement-based directory on the Internet.

All Seniors Care is the creation of CEO and President, George Kuhl, a visionary in the Canadian retirement industry who has overseen the establishment of over 200 retirement and long-term care facilities. He held the position of Vice—Chairman and Trustee of Retirement Residences Real Estate Investment Trust (TSX: RRR.UN) until he announced his resignation on October 6, 2005 to begin the formation of All Seniors Care.

George Kuhl retains a major shareholder position with Retirement Residences REIT, and owns and directs nursing homes across Canada. Also, he is currently constructing several major active lifestyle communities in the western provinces under the All Seniors Care Living Centres brand.

A new name in senior care, All Seniors Care has grown from one of the oldest, most respected and accomplished families in the retirement residences field — George Kuhl and his sons — Michael and Joshua Kuhl.

Lily Goodman, a respected figure in the Canadian retirement industry, and a longtime associate of George Kuhl, has been appointed as Chief Operating Officer (COO) of All Seniors Care. Ms. Goodman was involved in the development and management of over 200 retirement facilities as the Chief Operating Officer of Retirement Residences REIT, Canada's largest retirement care company. Ms. Goodman is a past Vice-President of the Ontario Residential Care Association (ORCA), and also is a member of the Business and Human Resources Committee for the Board of Sunnybrook Hospital.

All Seniors Care plans to develop and manage facilities in strategic locations, and to increase asset growth by $100 million each year to help meet the rapidly growing need for quality care for the elderly.

All Seniors Care recognized that the next step to market their facilities was to go online; an Internet partnership with RetirementHomes.com was the clear choice.

George Kuhl — CEO and President — All Seniors Care

“All Seniors Care Living Centres is the next phase of my commitment to caring for seniors. I intend to draw upon my leadership, expertise, and in-depth understanding of the Canadian healthcare landscape to make it work. The Canadian demographic is clear; the senior population will grow faster in the 21st century, particularly when baby-boomers begin turning age 65. It's really quite simple; marketing for the retirement demographic, today and in the future, is Internet-bound. I researched many possibilities and RetirementHomes.com was far and away All Senior Care's best opportunity to grow online."

"RetirementHomes.com's expertise in website development and online marketing, including: search engine optimization, web metrics analysis, site infrastructure, and design, is built to tap this rising Internet demographic.”

Evan Heltay — President — RetirementHomes.com

“We are thrilled to be involved with All Seniors Care and George Kuhl, a visionary in the North American retirement industry. George Kuhl carefully considers all factors before investing in a new venture and he saw great value in RetirementHomes.com's ability to direct targeted traffic to All Seniors Care. Our users benefit by having top notch communities, like those operated by All Seniors Care, listed prominently within our directory. Our continued traffic growth validates the fact that seniors and their families are looking online for retirement solutions. We are ecstatic that more Internet users access RetirementHomes.com than any other online senior's resource.”

RetirementHomes.com will provide All Seniors Care with prominent placement online along with a comprehensive Internet strategy that features extensive linking and increased traffic.

Contact:
Reuben Segelbaum
Vice President of Business Operations, RetirementHomes.com
570 Eglinton Avenue West, Suite 303
Toronto, ON M5N 1B7 Canada
1 (416) 544-9124
reuben@retirementhomes.com
www.retirementhomes.com

Categories: