Marketing

Inside News RetirementHomes.com

RetirementHomes.com has gone through its own Changes of Latitudes and Attitudes. As conference season heats up we know that you'll want to know more aboutour speakers, exhibitors and in house team.

Introducing our management and staff:

Evan Heltay, Founder & President. Evan founded RetirementHomes.com in 1997 and has guided its growth to become North America's largest and most comprehensive online Senior Living Directory. He is a popular speaker at trade conferences across North America and internationally.

Develop a Marketing Budget to Increase Occupancy

This has always been an elusive concept no matter in what industry you are working. There are some rules of thumb that are taught to us in marketing school but there is no golden rule or standard practice. There are four main elements to consider when creating your Promotional Mix of Advertising, Personal Selling, Sales Promotion and Public Relations. Many lodging operators, particularly those in hospitality, use one of four budgeting methods, which are applicable to retirement residences:

Marketing to Seniors

One of the most important life-altering decisions a person has to make is where to live once the family is gone. Seniors planning for retirement will probably want to delay the process. This will not be the easiest thing to do as there are so many factors to consider and unanswered questions such as: