News You Can Use

March 2011 Newsletter - Changes in Latitudes, Changes in Attitudes

Editor Stephen Winbaum introduces the March newsletter by recalling the words of Jimmy Buffett. The Senior Living industry and the Internet are evolving at a transformative pace. As we scramble to figure out the latest changes, let's take time to laugh.

Inside News - RetirementHomes.com

Here’s a special look at all the people that create the online world of RetirementHomes.com. Welcome to our Web Masthead – a special list of Internet talent that has developed North America's largest and most comprehensive Senior Living Directory.

Develop a Marketing Budget to Increase Occupancy

Lydia R. Miller of The Miller Touch Training Group outlines four main elements to create an effective promotional mix – Advertising, Personal Selling, Sales Promotion and Public Relations – practices that have stood the test of time and proved profitable.

Selling to Boomers’ Unique Lifestyle

Boomers seek healthy living and an expectation for extended life, writes Michael P. Sullivan of 50-Plus Communications Consulting. Their generational DNA predisposes them to search for youthful solutions when seeking retirement residences. Time to make changes that appeal to this generation.

Benefits of Music and Art Therapy for People with Alzheimer’s Disease

Harold Urman Ph.D. of Vital Research draws on the latest studies to demonstrate the beneficial palliative treatment of art and music therapy for people with AD. Music reduces social isolation and agitation. Art therapy allows AD sufferers to connect non-verbally with others.

Getting Social with RetirementHomes.com

Facebook, MySpace, Twitter, Flickr, YouTube, LinkedIn. There's a lot of "buzz" going around about social media. Senior Living websites need an expanding social networking strategy in place. RetirementHomes.com has a solution - Widgets for your Website.

Connect With Retirement Professionals

Become a fan of RetirementHomes.com's interactive Facebook page.
Social networking will connect you with industry analysts and your peers. Link to informative News Feeds. Meet others in the senior living and health care space. Share on special topics. Utilize our industry strength to promote yourself. Login to your Facebook account. Search for Retirement Living and join us!

Upcoming Events

Life Services Network Annual Meeting and Exhibition 2011

March 23 to March 25, 2011 - Navy Pier, Chicago - Keynote Address by Simon Bailey - SHIFT: The New Business Imperative - Seizing Remarkable Opportunities - Over 150 educational sessions & an Expo Floor showcasing over 230 companies.

Experience ALFA 2011 Conference and Expo

April 5 to April 7, 2011 - The Gaylord Palms in Orlando, Florida - Keynotes include: Jeff Jarvis, author of What Would Google Do?, a reflection on social media and the senior housing business - Exciting education sessions - Be sure to drop by Booth 912 and visit RetirementHomes.com. Meet the people behind North America's leading online Senior Housing directory.

One Last Thing

Stop Negativity Before It Spreads!

Negativity quickly spreads, writes Clint Maun, CPS, causing problems that impact on employee morale, motivation, loyalty, creativity, and ultimately an organization's success. Discover the symptoms and the treatment to nip negativity in the bud.

RetirementHomes.com
65 Samor Road
Toronto, ON M6A 1J2 Canada
Toll-Free: 888-544-9124
Phone: 416-544-9124
Fax: 416-850-9908

www.RetirementHomes.com
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