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News You Can Use

March RetirementHomes.com Reading – Perspectives

"In the middle of every difficulty lies opportunity." It’s hard to keep perspective in difficult economic times, but this Newsletter possesses a much-needed outlook to keep your minds off the bad news. Read on and enjoy. Stephen Winbaum – Editor of RetirementHomes.com.

Resident Satisfaction with Assisted Living

Quality of Life is essential to the more than million Americans living in an estimated 20,000 assisted living residences. But how does the research demonstrate the overall satisfaction score over various domains? By Harold N. Urman, Ph.D co-founder of Vital Research.

Training Personnel to Communicate More Effectively with Seniors

Customer satisfaction in the retirement industry depends on communication. Younger staffers need to understand the concepts about interacting effectively with older adults. Michael P. Sullivan, President, 50-Plus Communications Consulting provides helpful hints and ideas.

Aging in place and tech-enabled healthcare are not in synch

In-home self-monitoring devices and Internet-based methods face early market challenges to offer a menu of services, writes Technology for Aging Expert, Laurie Orlov. The portals are growing for consumers to view and share information and purchase targeted products and solutions.

Organic Search vs. Pay Per Click Rankings: A Retirement Industry Perspective

Hagai Maidenberg, CTO of RetirementHomes.com, writes a perceptive and accessible article on online marketing: how to drive your website to the top of the organic search rankings, precise methods to set up pay per click campaigns, and how to avoid click fraud.

Upcoming Events

OLTCA & ORCA Convention and Trade Show 2009 - Together We Care

April 5 to April 7. Toronto, Ontario. Canada's largest long term care and retirement communities convention and tradeshow. Keynote Speakers include Premier Dalton McGuinty, Stuart McLean, Nicolas Boothman and Meg Soper. Evan Heltay, President of RetirementHomes.com presents a special seminar: Marketing Across Ontario’s Continuum of Care.

2009 AAHSA Future of Aging Services Conference & Exposition

April 20 to 22. Washington, DC. The AAHSA Future of Aging Services Conference features the latest trends in aging services. This conference highlights advocacy, research and technology through diverse educational sessions, Capitol Hill visits, dynamic general session speakers and a busy exhibit hall.

One Last Thing

The Blessings of Music – A Health Care Perspective

Dr. Michael Gordon, a renowned Canadian gerontologist writes about two books that have enhanced his personal appreciation of music, and the therapeutic link between music and many of the conditions associated with aging. A double book review and a professional reflection.

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