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News You Can Use

January RetirementHomes.com Reading

For senior housing providers, the challenge in 2009 will be to market effectively in difficult economic times. Marketing online is the best place to start because of its cost-effectiveness and accessibility to a growing client base seeking senior housing alternatives - RetirementHomes.com Editor Stephen Winbaum.

The Re-launch of RetirementHomes.com

The beginning of 2009 augurs well for RetirementHomes.com. While the world was celebrating at midnight's toll we were launching our new website, redefining our digital mission through advanced web technology - Stephen Winbaum

Getting to 'Yes' With Older Adults

Information is a lot like math in that a fair amount of fluid intelligence is called for to process the input. With age, that level of fluid intelligence is no longer easily available to many people. Therefore, if older adults are required to use fluid intelligence to understand complex information, they are likely to make errors - Michael P. Sullivan, author of "101 Easy Ways to Increase Business with Boomerplus Clients".

Resident Satisfaction with Independent Living

Life is good for most residents of independent living communities according to data from Vital Research. Results show that residents are very satisfied with many aspects of daily living - Harold N. Urman, Ph.D. an educational psychologist and co-founder of Vital Research.

Competition in the Senior Living Market

Industry leaders make transitions through a comprehensive offering, including creative advertising campaigns designed to convey a care free utopia lifestyle. Still, as the Senior living market becomes more competitive, the requests and expectations of residents have risen - Stephen Winbaum.

Encore: Finding Work That Matters In The Second Half of Life - A Review

Encore is a good primer for educational purposes about the status of Baby Boomers entering retirement, but the concept of 'finding work that matters in the second half of life' seems too narrow for those with a greater reach - Stephen Winbaum.

Upcoming Events

ATIA 2009 Orlando - Assistive Technology Industry Association

January 28 - 31, 2009, Orlando, FL - The ATIA Conference features the latest Assisted Technology products and services, showcasing more than 125 exhibitors. Meet one-on-one with leading AT suppliers to get your questions answered and get hands-on experience with the most up-to-date AT technologies.

Institute of Civil Engineering - Design of the Built Environment for the Aged Population

March 2, 2009 - London, UK. By 2050, one third of Europe's population will be over 60 and the number of people over 80 is expected to have doubled. Both public and private sectors will be forced to take into account the needs of an ageing population. In the construction sector, this will include house builders, road builders, transport providers and urban planners.

One Last Thing

Aging and change

Consumer research centered on the 50+ crowd has shown that an astonishing 57% of that market sticks to only one brand of over the counter drugs, while nearly half adhere to one brand of personal care products. So when the products that the over 50-cohort use are discontinued or change, it presents a dilemma that isn’t easily resolved – Klaus Rohrich, also known as RetirementHomes.com’s Mr. Maturity.

RetirementHomes.com
65 Samor Road
Toronto, ON M6A 1J2 Canada
Toll-Free: 888-544-9124
Phone: 416-544-9124
Fax: 416-850-9908

www.RetirementHomes.com
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