News You Can Use

The code for the viral alchemy. Script a video, assemble a cast, a camera and sound, and then fine-tune in post-production. Download it on YouTube. RetirementHomes.com tested the viral formula. Blast off! Editor Stephen Winbaum

What Every Facility Manager Should Know About Alzheimer's and Incontinence

Facility managers and staff can help Alzheimer's patients to successfully manage incontinence with care and common sense. Lynn Wilson of The CareGiver Partnership

Sales 102 – Effective Prospecting Strategies

Keep your professional sales tool kit up to date and your pipeline supplied. Maintain time management. Prospect and network on a regular basis. Lydia Miller, Owner of The Miller Touch Training Group

Personality Changes with Age: A Sales Perspective

Older couples play role reversal when the woman becomes the decision maker and the man relinquishes control. Tips to deal with this new dynamic. Michael P. Sullivan, President of 50-Plus Communications Consulting

Superman, Batman or Spiderman – who would you choose to protect you?

Designers utilize fabrics in Healthcare for cleanliness and to offset degeneration. Innovations change fiber capabilities. Someday, will fabrics self-heal, not age and save the world like super heroes? Lisa M Cini, President of Mosaic Design Studio

Nurse Decides to Pour Coffee: How Small Acts Make a Big Difference

True hospitality is an opportunity for staff to feel respected and empowered. Getting to that place is a process of change that feels vulnerable. Cindy Heilman, MS, DTR, of Higher Standards, LLC.

Running on Empty: Sales and Marketing when there’s little money left

Access low-cost and no-cost ways to market communities. Explore creative techniques that get results. Hosted by Irving Stackpole, President of Stackpole & Associates, a leading marketing and research firm. Sponsored by RetirementHomes.com. For information on a Special upcoming March webinar, email Brand Manager, Robert Walker

The Accessibility for Ontarians with Disabilities Act, 2005: A Retirement Home Perspective

New training and regulatory obligations require compliance. Retirement organizations are compelled to implement all policies, practices and procedures. Gerald Griffiths LL.B., Sherrard Kuzz LLP - Employment & Labour Lawyers

Getting Social with RetirementHomes.com

Facebook, MySpace, Twitter, Flickr, YouTube, LinkedIn. There's a lot of "buzz" going around about social media. Senior Living websites need an expanding social networking strategy in place. RetirementHomes.com has a solution - Widgets for your Website.

Product and Services Spotlight

Become a fan of RetirementHomes.com's interactive Facebook page.

Social networking will connect you with industry analysts and your peers. Link to informative News Feeds. Meet others in the senior living and health care space. Share on special topics. Utilize our industry strength to promote yourself. Login to your Facebook account. Search for Retirement Living and join us!

Upcoming Events

2012 AHCA/NCAL Quality Symposium

February 22, 2012 to February 24, 2012. Westin Galleria - Houston, TX. The theme is Inspiring Excellence in Long Term Care. Opening remarks by Marilyn Tavenner, administrator for the Centers for Medicare & Medicaid Services.

One Last Thing

How to Target the Baby Boomer Population

Factors Baby Boomers will be evaluating when selecting retirement residences. How to develop marketing strategies for this demographic. Jeff Hertz, President of Hertz Supply Co., Inc

Enquire about advertising or sponsorship opportunities with Senior Industry Insider. Contact Blair Carey at blair@RetirementHomes.com or 1-888-544-9124, ext. 239.

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