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News You Can Use

February RetirementHomes.com Reading

Lifelong learning is a big item today. No longer the idea of graduating from high school or university and settling down into a long-term job. It's clear that many people will change jobs and careers countless times in a lifetime - Stephen Winbaum – Editor of RetirementHomes.com.

Desire versus outcome - you can't always get what you want

I have been struck lately by disconnects between desire and reality - what boomers and seniors want to happen and what may actually happen. In each one of these, planning is skipped in favor of dealing later with misery – Laurie Orlov, Technology for Aging Expert.

Benchmarks for Retirement Communities - Statistics for Consumers

With no standard measure of satisfaction, how can you evaluate the quality of different retirement communities? Although not an easy question to answer, understanding benchmarks is one way to help level the playing field – Harold N. Urman, Ph.D. an educational psychologist and co-founder of Vital Research.

Questions and Answers for Professional Marketers

Internet users are still conditioned to source their findings through traditional means. It is not uncommon for someone to say that they saw an ad in a newspaper or a drive by, when in fact their call to action was through the web – Stephen Winbaum.

Dealing with the Vision and Hearing Decline of Aging Boomers

Many Boomers and older adults are going to be healthier and more active and live longer lives ... but there will be changes! It's one thing to understand changes in the aging process; it is another to know what to do about them – Michael P. Sullivan, author of "101 Easy Ways to Increase Business with Boomerplus Clients".

Senior Housing Websites and Organic Search Results

Organic search produces rankings in search engines like Google that are determined through targeted traffic. Search Engine Optimization (SEO) increases traffic, elevates rank, and works with keywords and trustworthy links from other sites. The Internet is an organic whole – Stephen Winbaum.

Upcoming Events

AHCA/NCAL 2009 Independent Owner Leadership Conference

March 19-20, 2009, Fort Lauderdale, Florida. AHCA/NCAL will present its annual leadership conference with subject matter shaped exclusively for not for profit and for profit providers of skilled nursing, assisted living, and developmental disability providers. This conference has been designed to pinpoint the issues and challenges facing those constituencies. Guest Speaker – Clint Maun.

OLTCA & ORCA Convention and Trade Show 2009 - Together We Care

April 5 to April 7. Toronto, Ontario. Canada's largest long term care and retirement communities convention and tradeshow. An unparalleled opportunity to learn and network with over 2000 delegates. Keynote Speakers include Premier Dalton McGuinty, Stuart McLean, Nicolas Boothman and Meg Soper. Evan Heltay, President of RetirementHomes.com presents a special seminar: Marketing Across Ontario's Continuum of Care.

One Last Thing

Pardon me?

Boomers are the generation that started the trend of attending loud concerts and cranking up their 100-watt per channel RMS speakers to get the best effect of their favorite band. In addition baby boomers have also developed a love affair with loud toys, including motorcycles, ATVs, tools and powerboats. No wonder there’s an epidemic of hearing loss – Klaus Rohrich, also known as RetirementHomes.com’s Mr. Maturity.

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