Retirement News : Seniors : Still #1 - Most Popular Senior Magazine on the Internet Celebrates ...

Still #1 - Most Popular Senior Magazine on the Internet Celebrates ...

Date Added: 15-08-2005

In 1995, the founders of
GRANDtimes.com paid a college student in pizza and beer to launch their Web
site. Ten years later, Google ranks GRANDtimes.com as the #1 "senior magazine"
on the Internet, even outranking AARP's online magazine. Earlier this year,
monthly site traffic exceeded 1.6 million hits.
    Building on its number one Internet position, GRANDtimes.com has evolved
from relationships based on pizza and beer to boasting strategic alliances
with leaders in the fields of healthcare, finance, and other industries
serving older consumers.
    "Ten years is a long time in both dog years and in Internet years!" says
publisher Reece R. Halpern, "The secret to our continued success is to offer a
wide variety of controversial, informative, and entertaining articles."
    Editorial content changes weekly and is comprised of articles such as
"Grandparent Visitation Rights," "Putting Your Heart Online (Dating)," and
"Intuitive Communication with Pets." In addition to approximately 500 free
articles, GRANDtimes.com offers free legal advice for seniors, gift ideas for
grandchildren, excerpts from newly published books, product profiles, a free
live news feed, and free online games.
    When GRANDtimes.com was launched in 1995, there were approximately 600,000
older adults online. "This is one of the fastest growing demographic groups on
the Internet," says Halpern. According to Harris Interactive, today there are
36 million adults aged 50+ who are using the Internet. Approximately one-third
of all adults aged 65+ are online.
    Given the rapid growth in the number of senior Internet surfers, Halpern
is looking to partner with a larger company as a way to expand the services
offered to GRANDtimes.com visitors. Halpern recognizes that GRANDtimes.com
offers a unique opportunity for businesses to reach active, affluent older
adults.
    According to Halpern, "Seniors spend more time online than the average
Internet populations and nearly half of all senior surfers use the Internet to
engage in product research. These are people with an interest in quality
products and services and the means to pay for them. With the leading edge of
baby boomers becoming seniors, Madison Avenue can no longer afford to focus
exclusively on kids in their 20s."

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