By Henry Smith - Founder of America Hears 

The technology to purchase hearing aids online has revolutionized the digital hearing aid industry. In the past, those who were hard of hearing sought care through a system that was centered on the provider. The patient made an appointment, traveled to the clinician's office, sat through a battery of hearing tests, spent hours being fitted for an appropriately-sized hearing aid, only to leave empty-handed because the hearing device still needed to be manufactured and shipped. When the hearing aid finally did arrive, if it was not adjusted properly, the patient was back to square one.

By Delain Wright - CEO of America Hears

Whether it's using online banking, buying a new car, or being involved in health issues such as choosing digital hearing aids, today's baby boomers are all about taking control and doing things themselves, at their own convenience. The members of this generation have the desire and the ability to use the Internet comfortably, allowing them to research hearing aid technology on their own. This is something that separates them from past generations who may have simply gone to their doctors and been handed answers. Baby boomers want to research their medical issues. They have confidence in their own judgment and want to ask questions and be involved in any decisions that need to be made.