StephenWinbaum
Communications Coordinator
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Nov 20, 2008, 9:11 AM
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The Growth of Internet Marketing in Senior Living
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‘Billions and billions served’ is the wildly successful claim of the largest international fast food chain.
Now, a similar business success is happening in the world of Internet technology. In early November, the total number of websites on the Internet was reported to have exceeded 182 million (Amit Agarwal, November 4, 2008, Digital Inspiration).
Like the McDonald brothers' first restaurant in San Bernardino, CA, the Internet began inauspiciously. Its creator, Tim Berners-Lee, started it in 1989 as a sharing device for scientists researching high energy particle physics data. That elite group has grown into an interconnected community with over 6.675 billion users, according to Internet World Stats.
North America's leading online senior living directory, RetirementHomes.com, is at the center of the Internet's growth. By mastering the science of online marketing it has become the meeting place for seniors, their families, and senior retirement staff, offering over 30,000 retirement options.
RetirementHomes.com — - Generates revenue for senior housing businesses
- Features advertising
- Is affordable for users as the price of home and business computers has fallen
- Is more accessible as the cost of creating websites has decreased
For owners of retirement facilities, Internet marketing potential has grown through targeted traffic, search engine optimization, and organic search marketing — at an inexpensive price.
Search Engine Optimization (SEO), as practiced by RetirementHomes.com, ensures that senior housing websites are easily found by search engines and provides a much greater likelihood that these sites will rank higher in user searches - organic search - also defined as pure search.
SEO possesses distinct advantages over paid advertising (Pay-per-click/PPC). - Online users trust organic search results more than they do sponsored results.
- A higher rank in keyword results creates greater branding results.
- Organic search means higher conversion rates and greater ROI.
- Organic search is free.
Naturally, the investment in organic search takes time, but it's worth waiting for it to mature.
Retirement home owners and senior staff have evolved into online marketing specialists to ensure outreach to seniors and their families. They realize that the Internet is superior to other media; word of mouth, referral services, newspaper and magazines, and TV & radio. The growth in Internet marketing among senior retirement professionals is due to low prices and quantifiable results.
Members of the retirement industry can judge their return on investment by using web metrics which allow them to see the number of visitors to their websites — a significant benefit over traditional advertising. They can connect their advertising dollars against measurable results that affect their bottom line and then make budgetary decisions for the future.
But it's not only business that drives the Internet, its community. The Internet is a meeting place for people spread out across the continent; the world. Everyone who's interested in the retirement industry can search and share information, learn about trends, news, and important events. It's a place to belong. It's a compelling force that keeps us coming back.
It's no wonder that the Internet has grown to 182 million plus sites serving over 6.675 billion users. Like the fast-food adage — billions of billions are served.
Stephen Winbaum is the Communications Coordinator of RetirementHomes.com.
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(This post was edited by StephenWinbaum on Dec 2, 2008, 10:42 AM)
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