ReubenSegelbaum
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Aug 21, 2006, 12:33 PM
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The Classic Vision in Retirement Marketing
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Build it and will they come.
This famous vision, from the movie Field of Dreams with Kevin Costner, became a mantra in the marketing world, and is relevant today. Marketers constantly try new, innovative ways to promote their services, products, and brand.
The classic follow-up is: did they come? Did the campaign lead to an increase in awareness? It may seem like a silly point, but too often marketers forget about the measurements involved in promotion, and rely more on design, content, or the offer. All are important, but so is the balance between them.
We have this discussion a lot in our office, and it’s a fair one. Many companies speak about impressions, offers, and planned programs, but when we developed our service, we worked very hard to ensure that our efforts were measurable.
And to be honest, we are constantly improving.
To that end, I am pleased to announce that RetirementHomes.com recently has launched our phone number tracking system. We ran the initial in-house tests for this program, and we are satisfied with the results. The tracking mechanism is now ‘live’ to all of our listings.
Our clients will be able to:
- track visitors registering on our site
- relay visitor information to a community (available on all paid listing)
- see visitors’ detailed pages and click-through traffic available to our Gold and Platinum listings.
RetirementHomes.com members will be able to quantify the number of people who are utilizing a community’s phone number.
This new tool was developed in the interest of the community, to meet the needs of visitors to the site, without requiring registration with RetirementHomes.com.
So the vision, build it and they will they come, has become — when they do come, you will know them.
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Reuben Segelbaum is the Vice President of Business Operations for RetirementHomes.com, providing sales, marketing support, accounting, and human resources skills.
Before coming to RetirementHomes.com, he pioneered Fusion Media Group in Calgary, served as Vice President of KSCIENCES Canada, a Chicago-based technology consulting firm, and operated Dental Success Interactive – a division of RareMethod Interactive, Calgary.
Mr. Segelbaum has developed a variety of programs in vertical business markets, including — telecommunications, entertainment, pharmaceuticals, oil and gas, and financial and land development in strategic sales, marketing, and operations.
Contact:
Reuben Segelbaum
65 Samor Road
Toronto, ON M6A 1J2 Canada
Toll-Free: 877-777-7738, ext.230
Phone: 416-544-9124, ext 230
Fax: 416-850-9908
reuben@RetirementHomes.com
www.RetirementHomes.com
A Division of Target Directories Corporation
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(This post was edited by ReubenSegelbaum on Aug 21, 2006, 12:59 PM)
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