LaurieOrlov
Technology Specialist
/ Moderator
Jun 21, 2010, 12:08 PM
Post #1 of 1
(4788 views)
Shortcut
|
|
Tech tides turning for boomers and beyond?
|
Can't Post
Private Reply
|
|
By Laurie Orlov - Technology for Aging Expert - Aging in Place Technology Watch
When boomers age, tech talks, but VCs are elsewhere. At the SCU Boomer Business Summit, Intel Capital finalist judge, Nancy Kamei, tossed the bucket of cold water onto an audience of entrepreneurs dreaming of VC investors -- she said she and her peers agree that this is the worst of times, the worst investing climate in 22 years. And maybe that is true for those who would seek venture capital to fund their startup. But as the first of the baby boomers turns 65 next year, it hasn't escaped the largest organizations that it is time to think about the intersection of technology, baby boomer aging, and caregiving. Or maybe the iPad has awakened new hope for computer vendors and Internet users.
Microsoft's back -- updating its -- Boomer -- computing guide. Remember the Guide for Aging Computer Users? In May, Microsoft updated the guide and renamed it Computing Guide for Boomers, including demystification and accessibility advice about PCs and peripherals, but also a guide to selecting one for your parents. Kudos to them for recognizing the growing physical limitations -- vision, hearing, dexterity of even the most hop-skipping-and-jumping boomers, but also that they have caregiving responsibilities that may include communicating with aging parents -- online.
AARP Website Update for the rest of us. AARP has revamped its website to include a technology category on the home page (Yay!) but also has launched a community section of the site. We can create our online profiles and blog away -- about new products and tech trends, upcoming events that may include learning about new tools. As many of you have heard me predict, technology and service vendors are going to find their audience ultimately through hubs that have already built up community. Maybe someday, one of those hubs will be AARP -- with its 50+ boomer/senior demographic.
Yo non-iPad swipers, next, a gazillion options for boomers. Apple's transformative -- this ain't no computer -- iPad launch sent a message that I bet will be heard loud and clear by vendors. While 88% of baby boomers surveyed by AARP have no plans to buy an iPad, they may start looking around for something to replace those desktops (57% of surveyed boomers, according to AARP). Expect Dell, HP, Acer, et al. to offer a plethora of beautiful tablets at low prices. And maybe they'll want low-priced software layered onto one of these (like PointerWare or InTouchLink), combined with the Microsoft Guide will actually get us to the point (no pun intended) where PCs can be used by ordinary people.
Laurie M. Orlov, a tech industry veteran, writer, speaker and elder care advocate, is the founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, Laurie is a certified long-term care ombudsman in Florida and the author of When Your Parents Need Elder Care.
Laurie dedicated over 30 years in the technology industry including 24 years in IT and 9 years as a leading industry analyst at Forrester Research.
---
(This post was edited by LaurieOrlov on Jun 21, 2010, 12:10 PM)
|
MAIN
SEARCH
WHO'S 
LOG 