MichaelSullivan
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Feb 1, 2011, 8:47 AM
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By Michael P. Sullivan
50-Plus Communications Consulting: www.graymoney.biz
Socially conscious marketing can become an important and effective part of increasing your retirement community business. It can apply when dealing with those Boomers age 60 and over as potential community residents or helping them with their parents own living requirements.
Part of the shared experience of Boomers in their formative years -- late teens and early 20s -- relates to social consciousness. They came to adulthood with a unique sense of expectation that they could change the world for the better.
What are some Boomer-oriented causes? They are any number of issues relating to:
Health
Environment
Ecology
Economy
Global
Family
Education
The Arts
Sports
Housing
Many Boomers are actively pursuing their causes, and thats where you can connect with them. How do you do that?
First, stay informed. Read local papers and visit websites to understand community activities involving these issues. Next, select organizations that you are interested in and become involved with them. Join them by volunteering for their board and fund-raising activities.
Use your communications channels (newsletter, e-letters, websites, local advertising) to describe your involvement. Display plaques and pictures in your lobby or in your contact center featuring the groups. Invite your residents to join in your activities. By selecting causes that are important to them, they will have a better idea about the caring nature of your retirement community.
Michael P. Sullivan, President, 50-Plus Communications Consulting, Charlotte, North Carolina, (704) 554-7863. Mike consults and trains staff at retirement facilities, home care living firms, financial services and health care organizations. His book, 101 Easy Ways to Increase Business with Boomerplus Clients is available on his website,www.graymoney.biz. Contact him at mps50plus@aol.com.
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(This post was edited by MichaelSullivan on Feb 3, 2011, 1:47 PM)
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