StephenWinbaum
Communications Coordinator
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Jun 1, 2009, 9:26 AM
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June, a great month of anticipation for the hot days ahead. Lots of flowers and weddings. All in all, a satisfying month. For senior residents, retirement managers and marketers, it's always time to keep the online interest flowering. The Internet is resistant to seasons; always in bloom. The market keeps growing as seniors and baby boomers continue to head online.
The Pew Internet & American Life Project *Generations Online in 2009* from January 28, 2009, demonstrates that US Senior Internet Users are surging online. A few telling examples identify 91% of seniors in the 64 to 72 age group utilizing e-mail, 85% of this age group employing search engines, 73% investigating products and health information and making travel arrangements. Seniors enjoy the most discretionary income of any group making them an extremely attractive target for marketers.
It's a good season to think positive and look ahead. Here's a glimpse at the June 2009 Newsletter.
1. Michael P. Sullivan of 50-Plus Communications Consulting explains how to pass the believability threshold with older Baby Boomers & seniors to attain positive reactions and sales.
2. Renowned senior care statistician, Harold Urman, Ph.D. of Vital Research teams up with Cindy Heilman, CEO of Higher Standards to author a high-caliber article on food service in the retirement industry - how to develop and maintain high levels.
3. Technology for Aging Expert Laurie Orlov takes a stroll around the ALFA show in Philadelphia and provides an up-to-date survey on aging in place in the wireless world.
4. Hagai Maidenberg - SEO phenom and CTO of RetirementHomes.com - gives crucial tips to senior housing web marketers to assure their websites are found high in the search engines.
Product and Services Spotlight
Upcoming Events - including IAHSA 2009 in July when Evan Heltay, President of RetirementHomes.com will appear in a special workshop. The location: London, England's high-tech Queen Elizabeth II Conference Centre.
5. Nationally recognized healthcare consultant and speaker, Clint Maun, offers easily implemented suggestions to empower frontline employees.
Enjoy!
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(This post was edited by StephenWinbaum on Jun 10, 2009, 2:08 PM)
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