StephenWinbaum
Communications Coordinator
/ Moderator
Feb 11, 2009, 1:06 PM
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Questions and Answers for Professional Marketers
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In today’s economic landscape it is essential for marketers to understand the amount they pay for campaigns and their return on investment. Also, it is crucial to be able to measure campaign results.
The major questions:
. How many leads did the campaign yield?
. What additional leads arrived to websites?
These are frequent questions in marketing circles; however the answers have remained challenging. In the quest to find solutions, online marketing has proven to be more cost effective and capable of delivering quantifiable results down to the last penny.
Utilizing online campaigns can remove ambiguity. They can be built to drive specific calls to action and measure those calls on a competitive basis. With this accuracy, a new issue has come to light for marketers; how to track the activity on e-campaigns and how to accurately source the activity.
Part of the challenge is that Internet users are still conditioned to source their findings through traditional means. It is not uncommon for someone to say that they saw an ad in a newspaper or a drive by, when in fact their call to action was through the web.
The web is quickly closing the loop for marketers. A print ad may have to run multiple times to gain traction and force activity, while the identical online ad may run at a fraction of the frequency to be measurably more cost effective.
Traditional advertising media is still viable, and in tandem with online marketing campaigns, marketers will be able to stretch their dollars further. The web expedites campaign e-initiatives, quickly turning people into leads with the ability to measure them and profile their patterns.
Stephen Winbaum is the Communications Coordinator of RetirementHomes.com
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(This post was edited by StephenWinbaum on Feb 12, 2009, 9:07 AM)
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