ALipschitz
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Aug 26, 2010, 9:14 AM
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New Opportunities with Vacant Guest Rooms
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By Anthony Lipschitz, Chief Operating Officer for iStopOver Inc.
An emerging trend among savvy travellers is short term rentals. Retirement home managers are finding promise in renting guest rooms to baby boomers. This generation wants to travel and stay in comfortable accommodations without paying five star hotel prices. Boomers appreciate value, comfort, safety and convenience – an environment many retirement homes provide. Short term rental can be favourable for long term business.
Increased Property Utilization
Short-term rentals mean filling unused space. Many residential managers have unfilled guest rooms for rental to a boomer market looking for better and more convenient options.
Improve Awareness Right Where it Counts
A side benefit: short-term rentals to baby boomers introduce them to properties when they are considering plans for retirement. Increased awareness creates a future advantage, word-of-mouth referrals.
Improve Profit
Boomers are a special niche - cost-conscious and value savvy - hunting for great experiences at reasonable prices. Short-term rentals generate greater daily revenue than long-term; property managers can increase profitability.
Getting to the Market
Marketing is the key element in short-term rentals. The goal of property managers is to connect baby boomers' travel desires with these up-and-coming accommodations.
Anthony Lipschitz is Chief Operating Officer for iStopOver Inc. a leading peer-to-peer travel site where he is responsible for inventive partnerships, sales and marketing. He has combined technological innovation and cordial sales techniques for over a decade -- info@istopover.com.
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(This post was edited by ALipschitz on Aug 26, 2010, 10:54 AM)
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