StephenWinbaum
Communications Coordinator
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Jan 9, 2009, 11:52 AM
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Welcome to 2009 from all the members of RetirementHomes.com. A new year has been born; time marches on, leaving us to wonder how it will all turn out 365 days from now. Everyone in the senior housing space will need an effective plan to prosper in this New Year. Planning is the key to stability in life especially as we grow older. We all need to feel secure, that the key values in life are in place.
Planning, for seniors and for providers of senior housing, depends upon making responsible decisions about how to manage and grow assets. In business and in life, we have to follow our rational self-interest and maximize what's positive for ourselves and others. Seniors and their families seek security with responsible retirement facilities -- Independent Living, Assisted Living, Skilled Nursing Care, and CCRCs. They look to the senior housing market to provide the assurance and amenities needed for a full and meaningful life.
For senior housing providers, the challenge in 2009 will be to market effectively in difficult economic times. Marketing online is the best place to start because of its cost-effectiveness and accessibility to a growing client base seeking senior housing alternatives. RetirementHomes.com is North America's largest online senior housing directory and a meeting place for seniors, their families, and senior housing operators. It's the place to do business in 2009.
The January 2009 Newsletter is filled with stimulating retirement-related information:
The Re-launch of RetirementHomes.com
Newsletter editor Stephen Winbaum writes about RetirementHomes.com's new look and feel with the re-launch of its website at the end of 2008. It must be seen to be believed. Great care and effort have gone into making the site more appealing and user-friendly for visitors and senior housing operators.
Getting to 'Yes' With Older Adults
Veteran 50-Plus communications consultant Michael P. Sullivan contributes a challenging piece about how the aging process changes clients and their level of intelligence - fluid and crystallized – plus, how to provide older adults with the right information.
Resident Satisfaction with Independent Living
Harold N. Urman, Ph.D breaks down the 12 domains of overall satisfaction with quality of life in independent living communities - an incredible statistical and well-researched article.
Competition in the Senior Living Market
Competition means innovation and the ability to keep up with the pack and then move ahead. In the Senior Living market, competition has raised the bar, creating higher expectations from residents for retirement housing operators and their staff - an article by Stephen Winbaum.
Encore: Finding Work That Matters In The Second Half of Life - A Review
Baby boomers are looking for more meaningful careers as they transition into their aging. But is this growing trend a reality or merely a pipe dream, questions Stephen Winbaum.
Upcoming Events
Aging and Change
RetirementHomes.com's Klaus Rohrich, aka Mr. Maturity, examines changing products and brands in the 55+ market and other societal transitions, and the resistance to change as a normal part of aging - an opinion piece worth reading.
Happy New Year. Enjoy the read.
Stephen Winbaum is the Communications Coordinator of RetirementHomes.com.
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(This post was edited by StephenWinbaum on Jan 20, 2009, 8:27 AM)
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