ClintMaun
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Aug 20, 2009, 12:55 PM
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Health 2.0 : Take Advantage of the Technology
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By Clint Maun CSP
You may not be familiar with the term Web 2.0, but you probably are familiar with some of its manifestations, which include My Space, Facebook and Twitter. In simple terms, Web 2.0 represents applications and methodologies that allow people to post content and interact with each other online. The concept has exploded over the last few years, and has even crossed over to healthcare; giving way to the term "Health 2.0"
What is Health 2.0 ?
Health 2.0 can be broadly defined as interactive applications, services and tools that are Web-based services for healthcare consumers, caregivers, patients, and health professionals. Just as Facebook and Twitter allow its users to connect and share information, Health 2.0 technologies enable and facilitate participation, collaboration, and openness within and between these healthcare user groups.
The idea is simple. Health 2.0 is about interactive Web services that will arm individuals with information, tools and supportive online communities so they can take charge of their own medical care.
Health 2.0 is already playing a role in healthcare. People are helping each other out, providing information and support. It's happening right now, and you can go and see for yourself. For example, a few quick searches in Facebook finds support groups with thousands of members for causes such as cancer, autism, and diabetes.
So, how can Health 2.0 play a role at your healthcare organizations? Quite simply, the options are virtually unlimited. If your organization doesn't already have a Facebook page, it can create one quickly and more importantly for free. Other applications that provide interactive consumer services may involve more time and resources, but all indicators point to great returns on such investments. Such services and applications will ultimately empower consumers to not only understand their plans, but also make rational healthcare choices across all aspects of the care cycle.
"Do you realize if it weren't for Edison we'd be watching TV by candlelight?"
--Al Boliska
By Clint Maun, CSP - www.clintmaun.com
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(This post was edited by ClintMaun on Aug 20, 2009, 12:58 PM)
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