StephenWinbaum
Communications Coordinator
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Jul 7, 2010, 9:29 AM
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By Stephen Winbaum
The idea of aging boomers without means to confront the world of the Internet has been challenged.
In the past few years Boomers have turned to networking on Facebook, Linked In and thousands of Boomer networking sites. This large, aging cohort wants to interact and compete online. Social networking has given Boomers new options. Perhaps a little behind in tech savvy, their sheer numbers are making a difference. The discovery of online business and branding has Boomers believing in themselves again. They are likely to be totting USB drives along with the keys to their gas-conscious cars.
Boomers have embraced cell phones, iPods and iPads. Mobile technology has opened up a world of new marketing. In a Media Post article, Engage: Boomers – I Get Around, Anne Mai Bertelsen describes the power of geo location services for Boomers, especially the mobile social network Foursquare that uses GPS-driven location tagging to allow users to “check in, post tips and, more importantly, share that information with their friends.” Rewards can be earned such as discounts on a Starbucks frappuccino.
Loopt, described by Mai Bertelsen as an early geo location social network, re-launched as a virtual loyalty program that offers check-in rewards for select locations including Burger King, The Gap and Universal Music Group. Mai Bertelsen predicts geo location social networking will become big for Boomers, like Facebook.
Social networking and GPS services signal a new communications ethic for Boomers. They will stay active and competitive in an arena that suits their growing Internet and geo location savvy. Their huge demographic gives them an advantage in growing new businesses because the market that needs them is each other.
Stephen Winbaum is the Communications Coordinator of RetirementHomes.com
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(This post was edited by StephenWinbaum on Dec 15, 2010, 11:01 AM)
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