Apr 26, 2006, 7:06 AM
Post #1 of 1
Toronto, Ontario (PRWEB) April 26, 2006 -- Mr. Evan Heltay, President and C.E.O. of Target Directories Corp., announced that Holiday Retirement Corp., the world’s largest retirement community operator entered into an agreement to market 303 facilities on Target Directories Corp.’s premier directory - RetirementHomes.com, the highest-trafficked retirement-based directory on the internet.
Holiday Retirement Corp. Inaugurates Online Marketing Presence with RetirementHomes.com
Holiday Retirement Corp., based in Salem, Oregon, manages over 300 retirement facilities, predominantly in the US, but also in Canada, the UK, and France. It provides retirement options to 35,000 residents and employs 10,000 employees.
Founded in 1971, by William E. (Bill) Colson, Holiday Retirement Corp. has steadily grown into the leading retirement provider in the US, with an increasing presence around the world. It provides senior housing options in Independent Living and Assisted Living.
Larry Wright, Holiday’s Director of Rental Management, realized that his organization required a greater online presence to plan for greater marketing potential in the 21st Century. He, and his staff, performed a thorough study of senior housing directories, and concluded that RetirementHomes.com was the premier online marketing source.
Larry Wright – Director of Rental Management – Holiday Retirement Corp.
“After evaluating many options to promote our retirement communities online, Holiday Retirement Corp. decided to go with RetirementHomes.com. We trust in the online plan created by their team to provide the best marketing for all our 300-plus properties. Combine that with the impressive results and positive feedback from our managers who operate the program and RetirementHomes.com is the best fit.
For a retirement community seeking to generate traffic over the internet, or for the corporation looking for a new measurable tactic to promote their communities, I recommend RetirementHomes.com.”
Evan Heltay – President – RetirementHomes.com “The participation of Holiday Retirement Corp. on our senior housing directory confirms the position of RetirementHomes.com as the dominant online internet directory. Larry Wright and his hard-working marketing team recognize that RetirementHomes.com provides the most effective internet marketing tools. They see great value in our ability to direct targeted traffic to their company, increase residency, and bolster waiting lists. Our users benefit by having top notch communities, like those operated by Holiday Retirement Corp., listed prominently within our directory. Our continued traffic growth confirms that seniors and their families are looking online for retirement solutions. This venture validates our statistics that more internet users access RetirementHomes.com than any other online senior’s resource.”
RetirementHomes.com will provide Holiday Retirement Corp. with prominent placement online along with a comprehensive internet strategy that features extensive linking and increased traffic.
Vice President of Business Operations,
570 Eglinton Avenue West, Suite 303
Toronto, ON M5N 1B7
Read the original press release.
(This post was edited by StephenWinbaum on Mar 7, 2007, 9:31 AM)