Jan 9, 2006, 1:32 PM
Post #1 of 1
(PRWEB) December 16, 2005 -- Mr. Evan Heltay, President and C.E.O of Target Directories Corp., announces that RegencyCare™, renowned owner and manager of sixteen retirement and long term care facilities in Ontario has entered into an agreement to market its facilities on Target Directory’s RetirementHomes.com.
RegencyCare™ Partners With RetirementHomes.com
RegencyCare™ offers impeccable, contemporary retirement and long term care residences with 24-hour registered nursing staff and a Chief Medical Director. RegencyCare™ has created an impressive integration of senior care and community involvement through a unique program called “Our Living Tapestry”, based on a philosophy of a family environment that weaves together pets, plants, antiques and children. RegencyCare™ provides signature Reminiscence neighbourhoods for Alzheimer and dementia care residents and is recognized by the Ontario Association of Community Care Access Centres (OACCAC) and by the Ontario Long Term Care Association (OLTCA). Twelve of its homes were recently accredited by the Canadian Council on Health Services Accreditation (CCHSA).
Elaine Wood, Manager of Sales & Marketing for RegencyCare™, states “We are impressed with the extended reach that RetirementHomes.com offers our Company. Within days of going live, our homes received qualified leads. One of the major factors in us selecting RetirementHomes.com to become our internet marketing partner is their comprehensive tracking ability to follow up on requests for information from both seniors and their families. RetirementHomes.com’s ranking on the web is exceptional, as is their level of customer service. Early traffic reports are very encouraging.”
Ms. Wood envisions the newly created partnership with RetirementHomes.com as an essential strategy for RegencyCare™ to access the rising demographic of seniors and their families searching for senior care facilities on the Internet. With the listings for RegencyCare™ now available to all online visitors, RegencyCare™ will be able to extend its ability to target interested parties from far outside of its traditional community-based markets. Both organizations predict that the partnership will result in an increase in occupancy, an expansion in brand awareness, and greater waiting lists for RegencyCare™ communities. Beyond listings, RetirementHomes.com will provide comprehensive Internet strategies for RegencyCare™ featuring extensive linking capabilities along with an increased positioning on major search engines.
Evan Heltay states “We are delighted that RegencyCare™ has recognized the importance of taking the next step in Internet marketing with our Company. RegencyCare™ is a prestigious and highly successful retirement provider in Canada that has expanded through astute branding and marketing. RegencyCare™’s participation highlights the fact that seniors and families of seniors are going online to research and select long term care and senior communities.”
RetirementHomes.com is the highest-trafficked retirement-based directory on the Internet. RetirementHomes.com has become the online leader in retirement-related marketing by attracting 160,000 unique visitors per month to its comprehensive directory. The retirement-related directory is influencing how the senior housing industry reaches out to seniors and their families. The surprising growth of the Internet senior market, offers providers, like RegencyCare™ a more measurable return on advertising dollars invested.
For Further Information Contact:
V.P. Business Operations
Suite 303 570 Eglinton Ave. West
Toll-Free: 1 (888) 544-9124
Phone: 1 (416) 544-9124
Fax: 1 (416) 850-9908
Read the original press release.
(This post was edited by StephenWinbaum on May 25, 2006, 11:42 AM)