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Marketing Specialist & Sales Trainer
Jan 27, 2011, 8:12 AM
Post #1 of 1
By Lydia Miller
Do you remember what it was like before the Internet? Before cell phones and fax machines? This wonderful new informational tool called the ‘world wide web’ has taken over how we do business, conduct research and even how to book social functions. Have you tried making a simple dinner reservation lately for Valentine’s? Here are a few tips to help you get started and incorporate this new medium into your current marketing programs:
1. Build a Relationship
Give people a reason to look you up and to keep coming back for more. Personalize it.
2. Keep it Simple
Nobody likes to read more than a screen of text nor will they wait 2 minutes while your beautiful large logos load onto the screen when they’re doing a search.
3. Make it Entertaining
Throw a few pictures in there and have them presented as you would in a small album that automatically scrolls.
4. Make it User-Friendly
Use a bit of colour, larger fonts and easy to read type face in your copy. Make sure it’s quick and easy for non-users to find information by using simple graphics to help navigate their way.
5. Customize to Your Customers
Use language and terms that your guests and residents would use. Focus on topics that appeal to seniors and those about to retire.
6. Encourage Interactivity
Give people something to do. Get them searching and clicking to find out more about your community. Try adding a short poll with 1 or 2 questions about their favourite hobbies.
7. Provide Several Purchase Methods
People still like to have choices in their decisions. Have an option to call you and give a toll free number if possible. Or let them click to an order page to fill out their information and payment details.
8. Keep it Error-Free
There’s nothing worse than typos except when you put out an offer that has expired or priced incorrectly. Customers will be the first to find a loophole and let you know about it.
9. Keep the Information Rich
Ensure you have content worth reading that adds value to what you’re already saying. Keep it varied, interesting and designed for search engines to find you. Do you have a blog?
10. Review and Update
You should monitor your site regularly to ensure only current information is showing and refresh the look of your pages occasionally. Have you optimized each page on your site?
11. Help Consumers Find You
Include your web address on all your promotional materials and create links to other sites of a similar nature that could refer business your way.
12. Promote Your Web Address Everywhere
Start with your business cards and company stationery. Add it to your voicemail and include it in advertising when you renew or start a new campaign.
Still have questions? Feel free to contact me in person via email to Lydia@millertouch.com or telephone me at 604.984.7445 and I’ll help fill in the blanks.
Lydia Miller is a Certified Hospitality Sales Professional with over twenty-five years of sales and marketing experience accumulated from within the finance, performing arts and hospitality industries.
The Miller Touch specializes in delivering customized sales workshops and presentations for the accommodation industry with a focus on retirement communities and hotel properties. Ms. Miller is a successful consultant assisting retirement communities, hotel operators, and other industry associations improve profitability, sales productivity and client/member relations. She is a founding professor with eHotelschool.com having written advanced online courses in international sales and marketing and in event planning and conference management.
For more information: The Miller Touch Training Group Inc.
Direct Tel: 604.984.7445
(This post was edited by LydiaMiller on Feb 10, 2011, 8:43 AM)
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